Privacy policy

Effective Date: 1 January 2024

PrimeCards ("we", "us", or "our") respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website (primecards.shop) and make a purchase. This policy complies with the UK General Data Protection Regulation (UK GDPR).

1. Data Controller

PrimeCards is the data controller responsible for your personal data.

Contact Details:

  • Email: support@primecards.shop

  • Address: 54–66 Frederick Street, Edinburgh, Scotland, EH2 1LS, United Kingdom.

2. The Data We Collect About You

We may collect, use, store and transfer different kinds of personal data about you, including:

  • Identity Data: First name, last name.

  • Contact Data: Billing address, delivery address, email address, and telephone numbers.

  • Financial Data: Payment card details (processed securely by our payment providers; we do not store full card details).

  • Transaction Data: Details about payments to and from you and other details of products you have purchased from us.

  • Technical Data: Internet protocol (IP) address, browser type and version, time zone setting and location, operating system, and platform.

3. How We Use Your Personal Data

We will only use your personal data when the law allows us to. Most commonly, we use your data to:

  • Process and deliver your order, including managing payments and fees.

  • Manage our relationship with you, which includes notifying you about changes to our terms or privacy policy.

  • Administer and protect our business and this website.

4. Disclosures of Your Personal Data

We may share your personal data with trusted third parties set out below for the purposes outlined in paragraph 3:

  • Service Providers: Shopify (our e-commerce platform host), payment processors (e.g., PayPal, Stripe), and logistics providers (Royal Mail, Evri) to fulfil your orders.

  • Professional Advisers: Including lawyers, bankers, auditors, and insurers based in the UK.

  • Regulatory Bodies: HM Revenue & Customs, regulators, and other authorities based in the UK who require reporting of processing activities in certain circumstances.

5. Data Security and Retention

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorised way. We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting, or reporting requirements.

6. Your Legal Rights

Under the UK GDPR, you have rights including:

  • Request access to your personal data.

  • Request correction of your personal data.

  • Request erasure of your personal data.

  • Object to processing of your personal data.


  • Request restriction of processing your personal data.


To exercise any of these rights, please contact us at support@primecards.shop.